Clarks uses iPads to measure your feet and to collect biometric data

Its all about big data – Clarks places iPad based devices in shoe shops to support customers and improve the shopping experience. But as a nice side effect it also collects biometric data about your feet and process this data at its headquarters in order to get  information on regional trends.

Have a look at the video to get an impression about the combination of old and new technologies in today’s shoe industry.